AR Game Development – Global Gaming Campaign for Consumer Engagement

Context:

A leading gaming company needed to develop a web-based augmented reality (AR) game as part of a global digital campaign. The goal was to deliver a highly interactive, gesture-controlled experience that required no app installation—ensuring seamless access across mobile browsers for maximum reach and engagement.

Used Platforms

React Native
Node JS
Mongo DB
Tenserflow JS
Py Tourch

Business Challenges

For our client, the traditional methods of capturing foot data for orthopedic footwear presented a multitude of challenges:

  • Error-prone and Laborious: Plaster casts and manual measurements were inaccurate, requiring high practitioner skill and prone to human error. The process was also time-consuming, leading to increased costs and longer wait times for patients.
  • Limited Design Options: Traditional methods restricted the design flexibility of footwear manufacturers, hindering their ability to create customized solutions for unique patient needs.
  • Fragile and Inconvenient: Plaster casts were susceptible to breakage during shipping, causing delays and frustration. Additionally, relying on physical casts limited the choice of suppliers, as geographically distant options became impractical.
  • Compliance Concerns: Existing digital solutions lack HIPAA compliance, raising security risks and privacy concerns during file transmission and storage. This, coupled with the absence of a digital storage system, made retrieving past data cumbersome and retakes challenging.

An Industry Tailored Solution

Coditas partnered with the client to develop a groundbreaking solution that addressed the specific challenges of the industry:

  • Mobile 3D Scanning: The Coditas team worked with the client to build a user-friendly 3D scanning application specifically for iPhone and iPad. This application allows for capturing accurate and detailed 3D scans of patients' body parts, eliminating the need for cumbersome and error-prone traditional methods.
  • Enhanced Team Communication: The platform also offers features for secure communication and collaboration between the Provider and Supplier as the Order moves through the different stages until the final item is delivered.
  • Secure and Compliant Data Management: The scanned video file is then transferred and stored in the cloud in a HIPAA-compliant manner. While the Provider has access to the patient data, the manufacturer can only view and download the scanned image. This ensures the highest level of security and privacy for patient data while also offering convenient accessibility for authorized personnel.
  • Data Transfer Efficiency: The platform prioritizes seamless data transfer to the cloud. It allows for a more streamlined, secure, and accessible workflow for all parties involved.
  • Marketplace Integration: Coditas went beyond the initial scope to develop a marketplace feature that connects Providers with a network of qualified manufacturers, expanding their options and potentially increasing efficiency.
  • Beyond Footwear: Recognizing the platform's potential, the Client further extended the 3D scanning functionality to encompass other body parts, which allows for broader application and future growth opportunities within the medical and non-medical field.
  • Payment integration: The platform allows for international transactions, allowing all the parties to have a secure environment for payment collection.
Challenges:
  • Delivering a lightweight browser game that offered high interactivity with zero download friction
  • Implementing real-time facial gesture control (specifically mouth movement) as the primary input method
  • Ensuring smooth performance across mobile devices while integrating 3D environments and physics-based interactions
  • Achieving real-time responsiveness within the constraints of browser-based platforms
Solutions Delivered by Upperthrust:
  • Developed a full-stack, browser-based AR game using React, Three.js, Cannon.js, and MediaPipe
  • Integrated real-time facial tracking with MediaPipe to capture and respond to mouth gestures accurately
  • Created an immersive 3D world with Three.js, with realistic object dynamics powered by Cannon.js
  • Deployed the game as a fully responsive web app, removing the need for app store downloads or device-specific installations
  • Implemented optimizations for performance, collision detection, and smooth gameplay on mobile
Benefits Achieved:
  • Delivered a gesture-controlled AR experience with precise real-time tracking
  • Enabled frictionless access via browsers, improving campaign reach and engagement
  • Achieved high user replayability and retention due to novel interaction design
  • Strengthened the gaming platform’s AR capabilities for future campaigns
  • Established a foundation for scalable, cross-platform AR game development in web environments

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Get an Appointment

Call us - IN

(+91) 777 - 6072324

RPA UI Path

Streamline your business processes with our Robotic Process Automation (RPA) services using UI Path. We help you automate repetitive tasks, enhance operational efficiency, and reduce human error, ensuring your business runs smoothly and efficiently.

Custom Software Development

Transform your unique business ideas into powerful software solutions with our custom software development services. We design, develop, and deploy tailor-made applications that perfectly fit your business requirements, driving growth and innovation.

Custom AI/ML Solutions

Harness the power of artificial intelligence and machine learning with our bespoke AI/ML solutions. We develop intelligent systems that analyze data, predict trends, and automate decision-making processes, giving your business a competitive edge.

Product Development

From concept to launch, we turn your vision into reality with our comprehensive product development services. Our team works closely with you to design, develop, and deliver products that meet market demands and exceed customer expectations.
 

Mobile Development

Stay connected with your customers on the go with our cutting-edge mobile development services. We create user-friendly, high-performance mobile applications for iOS and Android that enhance user engagement and drive business growth.

Get an Appointment

Call us - IN

(+91) 777 - 6072324

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